Search engine optimisation is the art of making search engines love your website.
The main aim is to get your website ranking right at the top of the search results for a particular product or service. This maximises the chance that people within your target audience can find it when they’re searching online for the products or services that you offer – known as organic search.
But remember that search engines like Google are always evolving with new algorithm updates. Well-prepared businesses that support their website with SEO expertise will thrive in the long term, while those that remain static will slip further and further behind.