What is PPC?

Pay-per-click marketing is an effective way to drive relevant traffic to your website.

Using PPC we can directly target the customers you want to attract and maximise the chances of them clicking through to your website – with a clear return on investment (ROI) at each stage.

Every business is different, so we form a bespoke management strategy that prioritises results across several core areas to ensure your PPC campaign is a roaring success.

Paid search that pays off

Both the rank and cost of your ads depend largely on your search engine ‘Quality Score’. This is the metric used by search engines to determine how trustworthy and relevant your keywords and PPC adverts are.

Our pay-per-click management experts know exactly how to optimise your landing pages, site content and ad copy to boost your Quality Score, increase the visibility of your adverts, and help your site achieve a high click-through rate (CTR).

Achieved

Loaded

Done

Display advertising

This ensures your adverts are seen by people who are the most likely to be interested in them, maximising your ability to connect with future customers. Our comprehensive understanding of the Google Display Network (GDN) means we’re perfectly placed to manage your next display advertising campaign.

The average person spends hours each day browsing through their social network, which makes sites like Facebook an ideal platform for targeted advertising. Paid social media allows you to home in on your customers and target them by their interests, location, age, gender, even marital status! Whatever your product or service, we can tailor our targeting to match.

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